During a meeting on 7 July 2026 with Minister Marie Thérèse Abena Ondoa, Roger, the leader of the group X Maleya, formally pledged his support for positive parenting and the overall wellbeing of children.
The audience granted this Tuesday, 7 July 2026, at the office of the MINPROFF goes beyond the simple framework of protocolary courtesy: it marks the starting point of a strategic alliance in which the stars of the Cameroonian small screen and music scene agree to lend their image, their voice, and their immense likeability to the sacred cause of child protection and overall health. A salutary initiative at a time when behavioural excesses and the idleness of the holiday period threaten the psychological balance and very substance of our youth. The pretext for this meeting, however, is a private infrastructure project. Roger, spokesperson for the musical group,
came to hand-deliver to the Minister his invitation card for the inauguration, this Sunday, 12 July 2026 at 5 p.m., of a vast leisure area and sports complex located in Ekounou, in the immediate vicinity of the legendary Abega Stadium. The artists‘ stated objective is to offer the youth of the capital a healthy, modern, and secure environment in which to gather, grow physically, and cultivate alternative values to those of the street.
This approach received the immediate and warm approval of the member of government. The Minister strongly welcomed a citizen initiative that comes at just the right time to preserve moral health and keep children healthily occupied during this critical period of the long school holidays, a social context regularly undermined by the rise of urban scourges, addictions, and juvenile delinquency. By confirming her personal attendance at Sunday’s inauguration, Marie Thérèse Abena Ondoa proves, if proof were needed, that the Cameroonian government knows how to enthusiastically support concrete actions driven by young people for their own well-being.
The Leverage Effect: When Stars Commit to Social Health
However, the real added value of this audience lies in the ethical soft power that ensues. For the senior officials of the ministry present, this inauguration constitutes an ideal platform for raising awareness about child well-being. The Technical Adviser Number 2 (CT2) sees it as a golden opportunity to promote the ongoing national campaign on children’s rights and integrity, while the Director of General Affairs (DAG) describes the project as highly beneficial for the future and health of Cameroonian youth.
The strategic masterstroke comes from the MINPROFF communications unit. Its head immediately transformed this alliance into a powerful lever for the digital campaign entitled « I protect my child everywhere, do the same!« , launched just one week ago. Roger of the X Maleya group instantly responded to the call by officially joining the movement. By associating his image with this rallying cry, the star shifts institutional communication into another dimension – that of mass impact, where the public becomes aware of the issues surrounding child protection by identifying with their idol.
Towards Strengthened Positive Parenting for Healthy Development
Beyond the star-ification of the cause, the MINPROFF intends to use the resonance chamber of the Ekounou complex to address a direct message to families on the importance of a protective family environment. This Sunday’s large gathering will be the ideal opportunity to call parents to order
and remind them of their responsibility as primary guarantors of minors’ health and safety.
The ministry insists on the concept of positive parenting, urging heads of households to fully play their supervisory role at home so that child protection and well-being are not a hollow slogan, but a daily reality. By mobilising the ambassadors of urban culture, the MINPROFF has just proven that to protect children everywhere and guarantee their overall development, one must know how to speak the language of the times.
